PRADA has made a strong decision of not using animal fur in their fashion products. The decision is hailed by the masses, especially by the animal protection right organizations.
The Luxury fashion house has made a progressive and irrevocable move of giving up on animal belongings. There are plenty of endangered species in the world. Lions are one of the endangered species. And the prime cause of dramatic decrease in population of lions is attributed to the use of its skin in various luxury and fashion products such as the jackets, bags and so on.
Prada’s decision will become effective from next year. The inaugural of the summer collection event in 2020 will be the start point of diminishing the use of fur and animal skin.
The Italian fashion house said that positive dialogues with animal protection agencies resulted in the decision. Prada was in a strong, meaningful and powerful dialogue with the Fur Free Alliance (FFA).
Fur Free Alliance (FFA) is an association which works for the rights of animals. FFA has its bases in 40 countries of the world.
The decisions won’t affect the sales of Prada products. It is a generous move and shall yield tangible results.
The world is fast depleting and so are its resources. Animals are losing their natural habitats courtesy of climate change activities induced by humans. Animals along with humans are fighting for life and resources.
In such horrific circumstances, Prada has made the most decent move.
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