Anouskhka Ducas says that she have never found any direct and spontaneous relationship between influences, the product and sales.
The duchess of Cambridge has been wearing a pearl designed by her designer Anoushka, since 2012. She still owns the product. But Anoushka says that it’s not the celebrities which are sources of increased sales.
Anosuhka said that the duchess of Cambridge initially dropped the idea of keeping pearl earrings for a certain point of time. But later on she was inspired and keen to buy the product. She used a third party to do the purchase.
Catherine of duchess
The famous designer, said that she was anxious that if the duchess would give the earrings a go or not. But she was happily surprised and astonished to know that the princess did wear them. And she wore them publicly.
Her fame and name attracts customers from all over the globe, says Anoushka. She further adds that advertisement and influences doesn’t pay off in fashion industry, unless and until somebody is as famous as the Duchess of Cambridge.
Anoushka is a popular jewelry designer and has set her own ways of advertising her products. Influences and middle-men don’t matter to her. She is of the opinion that only very famous and popular personalities do play significant role in promoting a product. Small-scaled and trivial efforts with medium ranged celebrity won’t serve the purpose of decent and effective marketing.
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