It appears as if Microsoft is finding a way to combine the branding of the virtual marketplaces and app stores across its many software platforms. After declaring earlier this week that the name of the app store on Windows 10 will be changed and it will be named as the Microsoft Store, the Xbox One is getting similar treatment with its gaming marketplace also named again after the company’s online marketplace.
Talking about the change on Windows, the rebranding also came with the latest logo and it was noticed by Xbox Insiders that a new build brought the name and logo change to their Xbox One dashboard.
Originally the Microsoft Store was the company’s name for its online store where users could purchase hardware approved from Microsoft from both third-party devices from partners and its very own in-house Surface line, together with licenses for Microsoft software such as Office. In a little while, the name could describe any and all of Microsoft’s marketplaces across the breadth of its many platforms.
To work with the rebranding, the company is also doing trials for the ability to purchase hardware straightaway from the Microsoft Store on Windows 10 and it may not be unexpected to see the same happen on the Xbox One at some point in the future.
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