With the launch of the Mirai hydrogen-fueled sedan, Toyota is taking the next step in its quest for carbon-free travel.
Following plug-in hybrids and full-electric vehicles, the Japanese trademark that initiated the hybrid gas-electric powertrain sees hydrogen cars as the endgame.
Johan van Zyl, the region’s new CEO stated that, it is not a question of if, it’s a question of when, hydrogen technology will go mainstream, while speaking to reporters on the sidelines of the Frankfurt auto show on Monday
With 47 ordered to date, sales of between 50 and 100 Mirai’s this year and next are expected by Toyota Europe. It is being retailed only where Toyota is working on getting in hydrogen pumping stations with local partners, like Britain, Germany, Denmark and Belgium,.
Karl Schlicht, Toyota Europe sales chief stated that, reduction of carbon emissions are being opted by the current customers include governments and corporations. He assumes that by 2025, the technology would be affordable by an average consumer.
Toyota Europe sold 880,000 cars last year, which comparison to a year earlier was 3 percent increase. Hybrids comprise twenty percent of those sales. Schlicht predicts, due to the economic slowdown in Russia, sales will be down 1-2 percent this year.
With the launch at Frankfurt show of the new RAV4 small SUV, Van Zyl expects hybrid sales to grow, which joining the Yaris, Auris and restyled Prius, for the first time will be offered also with a hybrid powertrain.
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