Advertisements will be observed by the more than 300 million users of Instagram more frequently in their feed of breakfast scones, stylish babies and travelscapes.
There were no ads when Instagram was bought by Facebook back in 2012. Since then, in order not to push away its loyal following or marring the Instagram experience, the popular, free photo-sharing app has been showing carefully, hand-picked advertisement in the user’s feed. But everybody knew it was not permanent.
Instagram has announced this week that the company will make advertisements on its app. They will be available to businesses of all types and sizes. Messages to users will be based on age, location and gender, their interests and things they follow on Instagram as targeted by advertisers.
A blogpost from Instagram stated that advertisers will be able to reach people on Instagram based on demographics and interests as well as the data businesses keep about their customers as a result of working with Facebook.
The ads can be bought on Instagram directly or via Facebook by the companies.
The latest ads offer more than simple photos or videos. According to the company in order to tell a ‘deeper story they will show deeper story.
New development is enabling users to interact with ads, buy a product, sign up for a service or download apps directly from Instagram.
Instagram will be open to a selected group of Facebook marketing partners and agencies initially, and will grow globally during the year.
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