YouTube is all set to release a version of App for kids that run on smartphones and tablets and focus on kid friendly content.
Google owned YouTube is expected to launch the App free of cost for users and will be available for download from February 23rd. The design of the App will be kid friendly with prominent icons and less scrolling.
The app will be separated from mainstream apps and will come with parental controls such as a timer for the screen to control the screen time for the child’s use. The app will feature the content from entertainment industry partners like DreamWorks, Henson TV, National Geographic etc.
In addition to offer a kid friendly content, app will offer options to assist in finding videos without difficulty. Dedicated channels and playlists will be available that will include TV shows, music and other learning experiences.
To the disappointment of Apple’s Inc. iPad users the App will be initially available for devices running Google’s Android mobile operating system.
The company has planned to announce an App on Monday at Kidscreen Summit, a conference for the children’s entertainment mobile industry. Malik Ducrad is scheduled to give keynote address at the conference.
Google will have to abide by the Children’s Online Privacy Protection Act in order to launch an app aimed at children. The act is overseen by the Federal Trade Commission. According to the rules of COPPA website that provide services to kids should notify parents if any personal information is obtained.
It is still not clear that whether or how this app will generate revenue for YouTube. That also means it is also unclear how content partners will generate money. Although Google is believed to be paying the money for the production of shows that will be included.
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