Samsung is selling tons of products mostly tablets in Canada and United States, a new study suggests. Samsung products were the most popular Android tablets that Americans and Canadians have used for surfing, defeat Amazon’s Kindle Fire tablets for the first time, online ad network Chitika found.
As ever, Apple’s iPad (all versions) was the prodigiously dominant tablet, accounting for 77.2% of web surfing on tablets in the second quarter of 2014. Samsung, however, completed strong at 8.3% a leap up from its 4.7% share a year ago. Amazon actually dropped over the same period, dropping from 7.4% to 6.1%.
The study looks only at web browser usage, calculate ad impressions in Chitika’s ad network. That means in app usage, such as watching videos via Amazon Instant Video or reading books via the Kindle app, isn’t accounted for (the same goes for using Hulu, Netflix and the like). However, since web browsing is normally one of the most popular activities on tablets, the study does give a general sense of which models are getting the most use.
Samsung made big increases in last year’s study; too, rising 2.2% between 2012 and 2013, so it seems the company’s strategy of providing multiple tablet models among multiple lines ostensibly to serve every possible customer favorite is paying off. In addition, Samsung’s Galaxy Note line, which has a strong differentiator in its S Pen stylus, may be resonating with some customers.
The company has also been destructive in retail and marketing, partnering with Best Buy to better position its products in stores and creating impressive ads, sometimes with popular celebrities.
Similar strategies seem to helping Microsoft the company’s Surface tablets got a slight bump year-over-year, increasing from 0.4% to 1.6%. Google’s Nexus tablets also jumped up, from 1.6% to 2.2%. That was definitely fueled by the summer 2013 upgrade to the Nexus 7 tablet, which received excellent reviews and is aggressively priced, starting at $229.
While Apple will definitely be the tablet world’s top dog for the imaginable future, the fight to be No. 1 among Android tablets is far from settled. Samsung is the current champion, and it may get a boost from the pending launch of the Galaxy Tab 4. But Google’s developer conference is scheduled at the end of June, and the company is expected to disclose an 8 inch Nexus tablet a true competitor to the 7.9-inch iPad mini.
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