Korean Smartphone company LG’s marketing efforts went much less than an ideal start. In a recent promotional event of their new smartphone LG G2, 20 people were injured in South Korea. According to the Korean Newspaper, the event in Seoul saw balloons filled with coupons redeemable for a chance of winning free LG G2 released into the air. But suddenly LG’s plan of marketing their new smartphone backfired when some of the attendee with BB guns attempted to shoot down the balloons, which caused injuries to 20 individuals.
The newspaper quoted a Korean blogger who criticized LG’s security preparations for the “G in the Cloud” event. Only 20 security guards were present for the highly promoted function.
According to a report, the Korean smartphones company LG has apologized to the victims and said that it will cover their medical costs. Similar kind of events were planned around Korea have been canceled immediately “due to safety concerns.”
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