Twitter Ads: In this spring, Twitter released a new product “Twitter Amplify,” which allows all media brands to advertise their TV ads through Twitter Ads.After some months of beta testing with the choose media partner, Twitter officially announced that on Tuesday that their new Twitter ads are now available for all advertisers who are running national TV commercials in the USA.
Twitter team also announced that they are adding a new analytics view to its Twitter ads Dashboard, which will help the advertisers to track their campaigns analysis.
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Twitter said due to Twitter Ads the advertisers including Jaguar, Holiday Inn and Samsung observed an increase in message association, their brand recall and also the purchase intent using Amplify. If we talk about general advertisers, they also observed a 27% increase in engagement rates.
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