The maker of the BlackBerry is running out of time as Research In Motion’s stock fell to a nine-year low on Friday, a day after the Canadian company said phones running its upcoming BlackBerry 10 operating system will not be available until after the holiday shopping season.
Sales of the once-pioneering BlackBerry phones, which now look ancient next to the latest iPhones and Android devices, fell 41% in the latest quarter and likely will not pick up again until new phones come out.
By then, it may be too late. When the new BlackBerrys go on sale in the first three months of 2013, assuming there is not yet-another delay, people will have even more choices:
This autumn, Apple is expected to release a new iPhone with an improved Siri virtual assistant. It promises a new mapping service that sports voice navigation.
Samsung and other phone makers are continually selling new models that run Google’s Android operating software. The next version of Android, expected in mid-July, will have improved search and photo sharing.
Phones running a revamped version of Microsoft’s Windows system are also due to hit the market his autumn.
BlackBerrys were once a staple in corporate environments because of their reputation for security and reliability. People pulled them out to check email in restaurants, living rooms and vacation homes such that they became known as “CrackBerrys”. When he became president, Barack Obama refused to part with his BlackBerry despite worries about complying with public-record laws.
But BlackBerrys lost their cachet when iPhones came along and demonstrated that smartphones could be good for more than email. People could now watch movies, play games, read books and update their Facebook statuses easily. Outside software programmers started spewing out apps to extend the devices’ functionality and popularity.
RIM portrays BlackBerry 10 as its way of catching up. It promises the multimedia, internet browsing and apps experience that customers now demand. RIM unveiled it last October, long after BlackBerrys began to slip in stature. Analysts had hoped to see BlackBerry 10 phones by early 2012, but RIM said in December that they will not be available until late in the year because they needed a chipset that was not available yet. Now, RIM said the phones will not be out until 2013.
With yet another delay, BlackBerry loyalists may not be willing to wait longer. Already, the BlackBerry’s US market share has plummeted from 41 percent in 2007 to less than 4% in the first three months of 2012, according to research firm IDC.