Yesterday, financial results of Spotify were presented for the year 2018 and together with that, it also updated its Terms and Conditions. The updated rules now say that if anyone blocks or circumvents any advertisement in the Spotify Service, or if he creates any distributing tools in order to block advertisements, his account will be terminated or suspended.
As the report from last year says, approximately 2 percent of free Spotify users use accounts or apps which don’t show the ads when the songs are playing. The uses received emails sent by the platform having unusual activity to uninstall the ad-blocking software, but on the condition that they refused, Spotify terminated the accounts.
The latest T&C is supposed to start working entirely on March 1 and it is supposed to enable the platform to go directly into nuking accounts by passing over the warning message.
It got disclosed yesterday that 207 million monthly active users are there, while 96 million of these users are paying for Premium services not having ads and having loads of features that the free version is not having. Rest of the 116 million is the people who are ad-supported users, which is 6% QoQ and 24% increase YoY. In revenue, they purchased €175 million, which is approximately €1.50 as distributed for each user.
The ad-blocking users are able to keep away from the ad-blocking software or they have to pay the monthly price of €7.50 (on average) that is apparently very big, Spotify is theoretically able to raise its income for all the people ranging between €3 million and €15 million.
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