luxury phone-maker Vertu
A smartphones company based in Britain that made smartphones with a cost of thousands of pounds is about to get quitted after a plan which was to save it, had recently failed.
The distinguishing features of Vertu were it’s high-end; handsets encrusted with jewel, but financial issues recently blew it up.
Liquidation of the company will end up in the loss of almost 200 jobs.
An analyst of technology stated that Vertu would have joined the race in with companies which offer to decorate other smartphones with beautiful and quite precious materials.
Vertu phones are quite expensive– it’s one model containing 18-carat red gold costs £39,100 and plus its Signature range just starts at £11,100.
A Church Crookham Hampshire based one of its external spokesmen has stated that the company has been liquidated and he is not getting any pay from the company anymore.
Its former Chinese owner, in March, sold the company Hakan Uzan, a Turkish exile living in Paris.
It has been reported that a firm had planned to pay £1.9m to bring the company back, but it had a money shortfall of £128m.
Vertu brand, technology and licenses will be retained by Mr Uzan.
An analyst further said that it is quite uncommon, they hand make the phone at extremely low volumes and they were very expensive.
He also noted that some of the very recent phones of Vertu had used artificial sapphire for its screens – it’s something that Apple had first thought for its iPhones but then later had abandoned this idea due to some production issues.
The analyst furthermore said that it is a quite difficult material to work with but one of its practical benefits is that this reduces the chances of the smartphone screen to get broken.
He also pointed out another thing that other businesses which presented the opportunity to customise consumer smartphones with precious stones or metals also provided with an alternative.
This thing means that rich customers could select the handset they wanted but add their desired “bling” later.
Vertu was originally founded by Nokia in 1998, but in 2012 it was sold, and this year Vertu changed from using the Symbian operating system of Nokia on its devices to Android of Google.
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